//CREATIVE BRIEF
The client, a fitness equipment retailer sponsoring a booth at the 2013 Northern California Fit Expo wanted postcards to be handed out and attract attendees at the event. The expo organizers projected the attendance that year to be over 15,000 people.

//SOLUTION
I wanted to create something that not only had a call to action, but also appealed to the people at the expo as an artistic piece. Inspiration came from vintage propaganda art from the early 20th century for this design. The colors were derived from old leaflets and posters from war time prints.